Welcome to your new home turf.
Potential is a terrible thing to waste. STL Athletic Center believes local athletes deserve to hone their skills at an all-weather facility that matches their ambition. My team was responsible for building the STLAC brand from the ground up as they constructed the facility in a similar fashion. We targeted a regional demographic of competitive turf sports athletes, specifically soccer players. I worked alongside my creative team to develop the visual brand and wrote all of the brand language—including a brand story, promise, personality, and tagline—as well as their website copy, which can be found here.