A strong finish begins with a strong start.
While most ag brands stay relatively quiet during planting season, we saw an opportunity for DEKALB, Asgrow, and Deltapine to talk directly to farmers during planting to ignite confidence in their season. With some help from NASCAR driver Clint Bowyer and a special week of our own invention, our DK/AS/DP planting season campaign used social videos to help our farmers start this season as strong as they want to finish it.