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“We went Blues.”
When the St. Louis Blues won their first Stanley Cup, Bayer saw an opportunity to engage the entire Blues fanbase by publicly congratulating them in the special parade edition of the St. Louis Post Dispatch. The day after the big win, I concepted three different print approaches over the course of a few hours, which yielded the following results. Ultimately, the first ad ran in the Sunday paper, but I’m proud of all three options. Go Blues.