We speak mortgage. What can we translate for you?
Golden Oak Lending is a St. Louis-based home lender with strong local roots and continued national expansion on the horizon. Any St. Louis sports fans and radio listeners will likely recognize their jingle (“Golden Oak Lending cured my blues”), an artifact of local advertising that proved inescapable for decades but demanded reconsideration. After winning their business, my team helped them redefine their position to consumers—pushing benefits of personal expertise and individual attention, rather than interest rates alone. This narrative-based approach used TV and radio to connect with millennial home owners and elevated brand perception in new markets. (Radio spots available upon request.)