1
2
3
4
In a pandemic, safety is always of cardinal importance.
When COVID-19 struck in early 2020, St. Louis County Parks & Recreation sought a creative way to remind their visitors to maintain a sense of caution and common sense while enjoying their parks. My team developed a clever, colorful poster series to positively affirm the importance of making smart choices for the health of you and those around you—tying back to their goal of educating and enriching the community. I also completed a full rebranding exercise for this client with a new brand story, brand personality, brand promise, and the tagline “Adventure In Every Acre.”
Lone Elk Park poster
Faust Park poster
Lower Meramec Park poster
Spanish Lake Park poster