Every bike is a cancer-curing bike.
Pedal the Cause is a non-profit organization based in St. Louis, and 100% of the funds they raise go directly to local cancer research. Our goal was to overcome the preconceived notion that this bike race isn't for casual bike riders, so with the "Cancer-Curing Bike" campaign, we worked to illustrate the role that any old bike can play in finding a cure.